MULTIPLY / Fish Restaurant
Brand identity
Multiply is a restaurant with delicious and high-quality food that offers an amazing gastronomic experience. Their menu is wide and specialized in fresh and tasty fish dishes prepared with passion and special care.
Multiply's menu includes a variety of fish dishes. You can try classic dishes like fish stew, grilled or baked fillets, stuffed onions with fish, seafood soup, or fresh seafood salads.
The flavors of the fish dishes offered at Multiply are rich and well-balanced with vegetables, aromatic herbs, and various combinations to showcase the depth of their natural taste.
Their talented chefs combine advanced culinary techniques with tradition and creativity to prepare the most delicious fish dishes.
Taking into account their wishes and needs, my task was to create a unique, aesthetic and suitable logo that will fully describe their identity and values.
Concept - Logo of the restaurant "Multiply" combines the letter "M," the tail of a fish, and the shape of a heart to create an attractive and strong visual identity.
The letter "M" is presented in the logo in an attractive and elegant manner. It symbolizes the name of the restaurant "Multiply," the shape is sleek and sharp at the corners, indicating professionalism and a modern feel.
The fish tail is presented as an additional element in the logo, placed inside the letter "M". This element symbolizes freshness and the sea, implying the use of fish as one of the restaurant's culinary foundations.
The shape of the heart adds a sense of warmth and hospitality to the restaurant. The heart symbolizes a love for delicious food, a positive attitude towards customers, and the warm atmosphere of the restaurant.
The combination of these elements in the logo describes the essence of Multiply restaurant. It showcases delectable cuisine, the freshness of fish, and a warm atmosphere while adding a touch of modernity and elegance.
Typography - The use of Gotham and New York fonts is a very attractive choice for the logo of the "Multiply" restaurant. These two fonts have similar characteristics and are suitable for expressing the aesthetics, modernity and professionalism.
The choice between these two fonts depends on the preferences and overall design goals of the brand, but each of them will provide a strong and distinct impact on the restaurant's logo.
Color Palette - The combination of black and white with shades of blue in the "Multiply" logo creates a contrasting color palette that grabs attention and creates visual impact. This combination expresses the style, elegance, and freshness of the restaurant, offering an attractive and distinctive visual identity.
The use of shades of blue brings a sense of openness, the sea, and nature, which are associated with a clean environment and fresh products.
